Novela LLC is all about creating beautiful organic cotton designs. Combining elegance with color, we create designs that make our products exclusive. Using only certified organic cotton, we ensure Novela’s fabric and product line is always of the highest quality.
The vision behind Novela is to create an ongoing catalog of fabric and products that are made of the purest cotton; ensuring your child’s bedding is as soft and natural as your child’s skin. Yet at the same time we strive to ensure all the products remain stylish, colorful and fashionable.
Our bottom line is simple: Providing our customers with exclusive, elegant and colorful organic cotton fabric designs.
Our catalog includes: Organic Baby Bedding Set, Organic comforter, Organic Sleeping Bag and Organic Blanket.
Yael Ben-Anat dreamt of having her own business, but it was not until she visited Turkey that the idea for a company was born. Searching for bedding to decorate her daughter’s nursery, she wanted to use natural products that were free of all the toxins cotton usually contains. That was when she was drawn into the world of organic cotton.
She found that organic cotton grown in Turkey stands up to the international organic standards and the cotton made there is soft, natural, clean, non-toxic and non-allergenic. However, the drawback was that the colors for the cotton products were mostly neutral shades of white or beige. Wanting to use organic cotton, yet not drawn to the dull shades for her baby’s room, she knew she had found a niche!
That is the exact moment when she had the idea of founding a company that provided high quality organic cotton products and fabrics which were not only natural, but elegant, classic and based on bright colors to attract more people. She would ensure that not only was the cotton organic, but the dyes used to make the fabric more stylish was natural as well.
With a background in marketing and sales working mostly for global companies like Nestle and Coca Cola, she had no problem doing the research for a company that provided organic bedding for children. Using a combination of her children’s names, ‘Nevo’ and ‘Ela’ she launched Novela LLC which became an instant success.